About Us

For years, Holly Fraser worked as a producer on outdoor asset captures. And for years, she struggled to find the right talent and support crew; people who were comfortable being outside, who had the necessary skills, and who understood the unique challenges inherent to outdoor projects.

Surfer paddling away from camera

Our Story

From these struggles, and from hours of conversation with Danielle Kristmanson and MJ Legault, founders of the outdoor creative agency Origin, an idea formed: What if there were an online outdoor talent marketplace to connect brands with talent who know and love the outdoors, and have been fully vetted by experienced outdoor content producers? And what if this platform could help make the outdoors a more welcoming place to those who do not see themselves represented in the current outdoor media landscape?

And here we are. From the seedling of this idea grew the Outsiders Network, North America’s online marketplace of talent for outdoor media. A first of its kind network, focused on making it easy for brands and talent to connect, and on helping make the outdoors feel more welcoming to all by cultivating a more diverse pool of talent and support. But what do three white women have in common with marginalized and underrepresented talent in media? While they have all experienced gender inequities they have also benefited from their privilege, and therefore felt this was an opportunity to instigate change by using their unique skill sets and experience. The first step was to partner with diversity, equity, and inclusion professionals to help create a safe and inclusive space for talent that is representative of everyone who loves the outdoors. It’s a big task, and there is much work to be done. It begins now.

Our commitment

Guy walking with snowboard

Outsiders Network is committed to helping provide increased accessibility to the outdoors for everyone. Which is why we ask our talent which organizations, with a focus on diversity and the environment, they want to support to make the outdoors a more inclusive place for all. That way, we are able to donate a portion of our collected fees toward the organizations that mean the most to real Outsiders, letting them give back while creating an image of who belongs in the great outdoors. (Hint: it’s everybody)

It’s not just talent who gets to give back, either. Clients can contribute a percentage of their project budgets to these initiatives, as well, straight from our platform. And the Outsiders Network will direct our give-back initiative to those same organizations.

Stay in the loop on our commitments via our newsletters and social channels. This is how we will keep everyone in the Network up to date on our collective initiatives and ways to get involved. Plus, our advisory panel, which is made up of passionate experts from the BIPOC, LGBTQIA+, and Adaptive communities across North America, meets quarterly to check in on the status of the work we are doing and the ways we can improve. We hope you’ll join us on our mission.

Our Advisors

Amil Reddy

Amil Reddy Headshot

Amil is a non-binary trans Asian Pacific Islander who currently has the privilege of exploring nature and life on the lands of the Tla'amin Nation with their kiddos, pup, and partner. Their central belief is that we all have the capacity to make the world a more welcoming and inclusive place for everyone. Since 2008, Amil has been working alongside communities and companies across Turtle Island to do better by being better. They offer Diversity, Equity and Inclusion and organizational culture guidance through a range of transformational services.

Keith Oberlin

Keith Oberlin

Derives pleasure in helping others - whether bending technology to improve how we work and live, working with philanthropies to build a better tomorrow, or helping change the landscape of the outdoors for LGBTQ adventurists. Founder & Adventure Director at Get Out And Trek (aka GOAT) - an outdoor community dedicated to getting LGBTQ adventurists outside and building better, more authentic representation of LGBTQ people in the outdoor industry.

Carolyn Finney

Carolyn Finney

Carolyn Finney, PhD is a storyteller, author and a cultural geographer who works at the intersection of art, education and lived experience. The aim of her work is to develop greater cultural competency within environmental organizations and institutions, challenge media outlets on their representation of difference, and increase awareness of how privilege shapes who gets to speak to environmental issues and determine policy and action. She is the author of Black Faces, White Spaces and is an artist-in-residence at Middlebury College.

Sabre Pictou Lee

Sabre Pictou Lee

Sabre Pictou Lee is Mi’kmaq from Eel River Bar First Nation in northern New Brunswick. Sabre is an experienced Indigenous liaison and researcher. With her facilitation and mediation expertise Sabre works to build bridges between Indigenous and non-Indigenous organizations. M.A. Indigenous and Canadian Studies (Carleton University); B.F.A. Art History and Indigenous Studies (Concordia University); current Juris Doctor of Law student (Dalhousie University). CEO at Archipel Research and Consulting.

Launching mid 2021 | Pre-register now